This program is listed under the following fields of study:
Other Delivery Options
Social media is a dynamic innovative field that is quickly shifting traditional business and communication practices. In this unique certificate program, learners explore five key areas related to social media: theory and foundations, designing social media strategies, monitoring and evaluation, digital communication and applied social media practices for organizations.
Learners collaborate and explore how social media is applied to marketing, corporate branding, fundraising, social media campaigns and within organizations to support employee engagement, retention and corporate communication. Through case studies, online discussions and assignments, learners develop the skills and competencies required to effectively utilize social media tools. Graduates broaden their practice, may expand career opportunities and stay current in emergent trends in social media.
To qualify for this certificate, the program must be completed in two years.
This program is well-suited for students who:
- Possess good communication skills.
- Are interested in communication technology.
- Enjoy interacting with others in group settings.
- Are self-directed in a dynamic team environment.
- Adapt well to new and emerging technologies.
Public, private and not-for-profit sectors are increasingly turning to social media as a new way of doing business and as a model for learning and collaboration within organizations. Graduates may seek employment in a number of fields incorporating social media tools, such as marketing, advertising, communication, web design and writing/editing.
Fees & Expenses
Fees for part-time programs are charged on a course-by-course basis and are published on each individual course page. For questions related to fees, please call the Registrar's Office at 613-727-000
Once you have completed all the courses in the program, it is the responsibility of the student to contact the Registrar's Office to obtain a certificate/diploma application. A graduation fee of $40 will be charged when the application is submitted. When your certificate/diploma application has been approved, you will be invited to Spring or Fall Convocation.
- Ontario Secondary School Diploma (OSSD) or equivalent; OR
- Mature Student status (19 years of age or older without an OSSD).
- Computer and Internet proficiency
- This program is recommended for individuals with professional backgrounds in a number of fields including marketing, advertising, communication, web design and writing/editing.
No application process is required for the part-time delivery of this program. Students may register on a course by course basis.
- You are able to enroll in more than one course at a time, however we do not recommend taking any more than 3 courses at once.
- This program has flexible delivery options.
For more information, please contact Coordinator Joe Boughner at 613-727-4726 ext. 6120 or firstname.lastname@example.org.
Online: On campus:
|COM0011||45.0||Introduction to Social Media|
|COM0012||45.0||Developing a Social Media Strategy|
|COM0013||45.0||Monitoring and Measurement|
|COM0015||45.0||Applied Social Media in Business|
COM0011 Introduction to Social Media
Learners explore the fundamentals of social media. Topics covered include an introduction to social media and other emerging technologies and tools, current trends and future directions, benefits, values and risks. Learners analyze case studies to assess how social media impacts and influences fields such as communication and marketing and how it informs future trends and developments.
COM0012 Developing a Social Media Strategy
Learners develop a social media strategy. The focus is on skills-building and on creating and implementing a social media strategy including identifying and working with social media tools, assessing how tools support overall branding, advertising, marketing and/or communication strategies. Learners explore, identify and engage online communities that support internal and external social media strategies. In addition, learners are introduced to resources that aid in the development and implementation of effective social media strategies. Through case studies, learners explore both best practices and cautions when designing social media strategies.
COM0013 Monitoring and Measurement
Learners explore how to monitor and measure the impact of a social media strategy or social media efforts. Specifically, learners learn which tools are available for monitoring and measuring social media efforts. Through online discussion, learners discuss the challenges of ongoing measurement in a rapidly changing field and explore strategies for addressing these challenges. Learners are also introduced to basic Search Engine Optimization (SEO) and how social media efforts can lead to increased and effective website traffic.
COM0014 Digital Communication
Social media requires a different approach to communication and writing in terms of how you write, who you are communicating with and how your message is received. Using social media tools, learners practise and assess their social media writing capacity. Topics, such as generational preferences, integrating informal writing and communication for corporate purposes, personal branding and communicating appropriately to different target groups using different digital communication tools are explored.
COM0015 Applied Social Media in Business
Learners explore the application of social media in business organizations. A range of topics, such as corporate branding, fundraising, social media advocacy campaigns, how to realign and utilize traditional approaches to marketing, and advertising and branding using social media are discussed. Best practices for using social media as a learning and collaboration tool within organizations and in a professional networking and expertise-sharing capacity are also discussed and established.