This course is the first of a two-part delivery created to provide students with a dynamic and comprehensive perspective of the role of marketing today. An overview of the major marketing functions used within an organization to assess the current market conditions from a marketing planning standpoint and to use this knowledge to make decisions relating to the organizations' competitive positioning strategy and marketing mix is provided. The course is comprised of six learning modules including: Intro to Marketing; Ethics in Marketing; Strategic Marketing Planning; The Marketing Environment and Marketing Research; Buyer Behaviour; Target Market Segmentation and Positioning. It is important to note that the content within these modules focuses on the application of these concepts within the consumer and business markets.
Section 511 is a blended course (a combination of on campus and online).
|Online Learning||Required Books for Online Learning|
|800||Jan 14 - Apr 22||Online||$491.60|